Strategy

Alltime entered a new strategy period in 2022 focusing on growth and expanding to other Nordic countries. During 2022, new strategic priority areas were set and a leadership team was formed to accelerate our development. We refined our strategy to center around becoming a Nordic leader in maintaining built environments.

By 2025, we have successfully implemented our strategy as planned by expanding into Sweden and nationally in Finland, developing our brand, people and digital capabilities, as well as entering a new size category, with around 100 million euros net sales expected in 2025.

Mission: We make everyday life safer and smoother in our living environments

Our mission is to make everyday life safer and smoother in our living environments. We do this by maintaining the most important spaces of our everyday life – ranging from city streets to industrial areas and homes to offices.

Vision: Nordic leader in maintaining built environments

Our vision is to become a Nordic leader in maintaining built environments. This includes being a leader of our industry in market share, sustainability and service quality, and being among the most desired brands to work with and for. Our growth ambition consists of strong organic and inorganic growth in the Nordic countries.

Focus areas

We have chosen four areas to especially focus on, which we believe are key drivers to reaching our vision. For our 2022-2025 strategy period, they are:

Value-based behaviors
This involves investing in how we lead people and fostering a culture that is rooted in our values. By genuinely implementing our values as our modus operandi, we have an opportunity to differentiate to our customers, create a workplace where people thrive and reach operational excellence by effectively growing together.
Sustainability
We take care of our most important everyday living environments, and have a huge responsibility to do so responsibly. However, sustainability is not only a ticket-to-play obligation for us, but an area where we can create value by, for example, helping our customers reduce their emissions, decreasing cost of absenteeism through safety and well-being, as well as improving our brand awareness through concrete, responsible actions.
People
For our customers, our people and the service they provide are synonyms to their brand experience. We believe that taking care of our employees with good leadership, training opportunities, workplace benefits and flexibility will ultimately pay back in increased quality, customer satisfaction and more effective operations.
Brand
Alltime has taken a clear monolith brand strategy, which aims to efficiently focus resources to build one strong, winning brand in the industry. A strong brand is not only critical commercially, but key for attracting the best workforce in the industry, supporting successful takeovers in M&A and finding the best partners to work with.

Learn more

Megatrends

Learn more about our market environment and the megatrends affecting our strategy.

Growth story

Alltime has grown from 29 to an estimated 100 million euros net sales in 2022-2025. Read more about our growth track record and future goals.

Values and culture

Our values agility, reliability, teamwork and competence form the backbone of our strategy. Learn more.