Governance and economic sustainability

Our goal is to create value to our owners, customers, employees and other stakeholders. This involves developing topics such as quality and processes, compliance, customer satisfaction to ensure a financially healthy business.

Alltime’s good governance practices ensure that the foundations of our business are on a sustainable basis and support our promise of being a reliable partner. Here you can learn more about our approach in these topics.

Good governance and economic KPIs

We at Alltime are committed to creating a well-managed and profitable growth business that adheres to sustainable business practices. To monitor our performance and reach our goals, we have set ambitious targets to track.

Our financial targets are linked to creating shareholder value, but a growing and profitable business also enables secure employment and being financially reliable partner to our suppliers. Satisfied customers are the main driver of our financial targets – which is why a high Net Promoter Score (NPS) is one of our key KPIs. We are also part of the UN Global Compact, and committed to its Sustainable Development Goals (SDGs). Read more about our financial development here.

Compliance and ethical behaviors

We are committed to following ethical business practices in everything we do. We implement this by following our code of conduct, which is based on our values: reliability, agility, team work and competence. It outlines our stance towards laws, corruption and other compliance topics, as well as the practices we have in place if ethical behavior is not followed.

Complementing our code of conduct, we have also agreed on guidelines for good behavior. This is an even more practical instruction that goes beyond general principles, with concrete examples of desirable and unaccepted behaviors. All of our employees are required to complete training related to our code of conduct and good behaviors, and commit to them as part of our induction process.

Certified processes

Certifications are a tool to develop our processes, but also validations showing our already good governance and commitment to continuous improvement. They also ensure that we are regularly audited by external parties, further strengthening our compliance measures.

We at Alltime have both general governance and sustainability certifications, as well as industry-specific ones. Currently, we have the current certifications in Finland:

  • ISO 9001 Quality
  • ISO 14001 Environment
  • ISO 45001 Health and Safety
  • RALA certification

Loyal customers have higher lifetime value

Customer satisfaction is one of our most critical KPIs. It has a clear impact on our organic growth goals through lower churn and higher willingness to buy comprehensive or integrated services from our portfolio. In addition, high NPS validates that the quality-related processes we have in place actually produce externally visible results that create value to our customers.

At Alltime we have a twofold approach to measuring customer satisfaction and experience. NPS is measured annually, and is aimed at customer decision-makers and the most important influencer roles. In 2024, our Group-level NPS was +23 (weighted average based on country-level net sales). We also have a robust process for analysing and acting upon qualitative results. In addition, we have continuous, automated customer touch point measurements, which produce constant real-time, predictive data from the most important parts of our customer journeys.

Data security

As a company entrusted with managing customer and user data, we take our responsibilities in data management and cybersecurity very seriously. With our ongoing investments in digitalisation, this area has become a key focus for us. For example, we have deployed a GDPR management system, enhanced documentation, and implemented updated processes to provide data subjects with greater control over how their personal data is collected, used, and shared. As of 2025, we are actively working toward obtaining the ISO 27001 information security standard to complement our existing ISO certifications. An initial gap analysis has been completed, highlighting the most critical development areas concerning the standard. The project has since progressed to the partner selection stage and is expected to move forward throughout 2025.